The mission of the YMCA of Mount Vernon, Inc., is “to put Christian principles into practice through programs that build healthy spirit, mind and body for all”. The YMCA principles, or “core values” include honesty, responsibility, caring and respect. These are the basis for all we do as an organization.
OUR BRAND PROMISE
The brand promise is our cause. It explains what we stand for and why people should care. The brand promise is not a tagline and is not intended for marketing collateral. It serves as our inspiration for building a strong cohesive organization.
The Y is a powerful association of men, women, and children of all ages and from all walks of life joined together by a shared passion: to strengthen the foundations of community.
With a commitment to nurturing the potential of kids, promoting healthy living, and fostering a sense of social responsibility, the Y ensures that every individual has access to the essentials needed to learn , grow and thrive. Anchored in more than 10,000 neighborhoods around the country, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change.
Though the world may be unpredictable, one thing remains certain – the Y, is, and always will be, dedicated to building healthy, confident, connected and secure children, adults, families and communities.
Our core values unite us as a movement. They are the shared beliefs and essential principles that guide our behavior, interactions with each other and decision-making.
The four values of the Y:
- Caring: Show a sincere concern for others
- Honesty: Be truthful in what you say and do
- Respect: Follow the golden rule
- Responsibility: Be accountable for your promises and actions
Thank you for being a valued member of the Y. We look forward to continuing to meet the needs of the people and families in Knox County and, with your support, we will work to enrich more lives and more families, and strengthen the community around us for decades to come.
As always, we welcome your input. We invite you to share your thoughts with us.